Charlotte Strong
Hold onto Your Cupcakes, London! The Hummingbird Bakery Turns 20!

Get ready to indulge, London! The Hummingbird Bakery, your ultimate American baking sweetheart, is celebrating its fabulous 20th birthday! To mark two decades of baking success in London, the bakery that brought the UK the Red Velvet revolution and the genius of cupcake-flavoured soft-serve ice cream is going all out with a huge carnival celebration and new treats.

A Year-Long Birthday Spectacular

This isn’t just any birthday party; it’s a year-long sweet spectacular! From unveiling a delicious celebratory collection, including the Giant Cupcakes, a candy-coated birthday carnival crammed with new limited-edition bakes and the revival of some old flavour favorites, this celebration is going to be legendary. Plus, there will be exclusive giveaways with exciting brands all year long on socials and in newsletters!

A Month-Long Birthday Carnival

The Hummingbird Bakery’s 20th Birthday Carnival kicks off on Thursday, June 6th, in the Soho store. Roll up, roll up and visit to experience this house of deliciousness. Expect limited-edition carnival flavoured cupcakes, Giant Cupcakes, addictive Cotton Candy, and even an old-school Zoltar machine! Free to try with the purchase of any bake, the Zoltar machine will be telling fortunes or gifting items from The Hummingbird Bakery’s menu.

New carnival-themed cupcakes ready for purchase include:

  • Cola
  • Vegan Doughnut
  • Candy Apple
  • American Brunch
  • Popcorn
  • Cotton Candy
  • Coconut Shy

For a limited time, enjoy Ice Cream Floats and Cotton Candy Cupcake Sticks, swirled with a fluffy cloud of cotton candy. Making a return from The Hummingbird Bakery vault is the much-loved Raspberry Cheesecake Brownie, alongside classics such as Red Velvet cupcakes, Black Bottom cupcakes and new limited edition cookies; marshmallow and peanut Flutternutter Cookies and limited edition hot-dog filled Corn Dog Cookies. The 20th Birthday Carnival will run for a month and along the 4th July celebrations, so all cake-lovers have the chance to join the fun.

New Giant Cupcakes

A birthday wouldn’t be complete without cake, and The Hummingbird Bakery is making sure there’s plenty to go around. They’re unveiling:

  • The Giant Vanilla Pinata Cupcake: A supersized version of the fluffy vanilla sponge topped with vanilla buttercream and filled with colourful M&Ms.
  • The Giant Red Velvet Cupcake: A deep red vanilla cake with a light taste of chocolate, topped with cream cheese frosting.

These epic new products are giant in flavour and size, ensuring everyone gets a taste of the celebration.

20 Years of London’s Favourite American Bakery

Born on the colourful streets of Portobello Road, Notting Hill, in 2004, The Hummingbird Bakery has been serving scrumptious, freshly-baked, preservative-free treats ever since. Now spreading happiness and buttercream icing across six London outposts, including the latest gem in Soho, it remains the go-to spot for an American ‘home-baking’ fix, with vegan and made without gluten options available too.

20 years is a major milestone, and you won’t want to miss a single bite of The Hummingbird Bakery’s birthday carnival. Join the celebration as it spreads sweet treats across the capital, one delicious bite at a time.

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