Mihai Aurel
Heinz Tomato Ketchup Cupcakes Recipe

Food icon Heinz has teamed up with the award-winning Hummingbird Bakery to celebrate its 150 year anniversary with a range of five cupcakes with a difference. Each one features the unmistakable taste of one of five different Heinz varieties, like this Heinz Tomato Ketchup cupcake.


This cupcake has many of the same ingredients as Hummingbird’s iconic and much loved Red Velvet with cocoa for a hint of chocolatey flavour and buttermilk for richness and fluffiness. It all sounds very familiar, except for the addition of everyone’s favourite Heinz Tomato Ketchup, adding an irresistible sweetness. The classic cream cheese frosting, with its irresistible creaminess and slight tanginess, works perfectly to balance out the sweet and sharp elements.

Makes 22 cupcakes





115 g   Unsalted butter, at room temperature             
300 g   Caster sugar               

2          Large free-range eggs 
250 g   Heinz Tomato Ketchup                      
20 g     Cocoa powder
20 ml   Red food colouring (gel food colouring is recommended)                 
300 g   Plain flour
1 tsp    Salt
250 g   Buttermilk

1 tbsp White vinegar
1 tsp    Bicarbonate of soda 



200 g   Unsalted butter, cubed
800 g   Icing sugar
480 g   Full-fat cream cheese, cold



50 g     Red coloured nonpareils



Two 12-hole cupcake trays, lined with 24 standard muffin-sized paper cases

Electric hand-mixer or electric stand mixer

Ice cream scoop or food portioner






  1. Preheat the oven to 180°C (160°C fan)/Gas 4.
  2. Using a freestanding electric mixer and the paddle attachment (or use a handheld electric whisk), beat the unsalted butter and caster sugar together until light and fluffy on a high speed until the mixture comes together and is well mixed.Turn the mixer down to a slow speed.
  3. Crack the eggs in a jug. Add the eggs to the butter mixture and mix, then scrape down the sides of the bowl and mix again to ensure it incorporates well.
  4. Mix the Heinz Tomato Ketchup, cocoa powder and the food colouring together to create a paste. Add to the butter mixture and stir until it is all mixed well.
  5. Add the plain flour and salt to the Heinz Tomato Ketchup mixture and mix through.
  6. With the mixer on slow speed add the buttermilk. Turn the mixer off and scrape down the sides of the bowl.
  7. Combine the white vinegar and bicarbonate of soda in a small bowl. While they are still reacting, add them to the mixture immediately and mix through. Scrape down the sides of the bowl and then mix again for another minute.
  8. Line your cupcake trays with cupcake cases then use an ice cream scoop or food portioner to scoop your mixture into the cases until two-thirds full.
  9. Bake in a preheated oven for 22 – 24 mins, or until the sponge bounces back when touched. A skewer inserted in the centre should come out clean. Leave the cupcakes to cool in their trays for about 15 minutes before turning onto a wire cooling rack.
  10. Allow the cupcakes to cool completely.



  1. While your cupcakes are baking, it’s time to make your frosting. Put the unsalted butter into a mixing bowl and beat well. You can use a freestanding electric mixer with the paddle attachment or a handheld electric whisk.
  2. Add the cream cheese and icing sugar to the butter and mix through until it has come together and the texture is light and fluffy, beat for at least 1-2 minutes. Do not overbeat as it can quickly become runny.



  1. Once your cupcakes are cool, it’s time to frost your cupcakes. Beat your frosting until fluffy.
  2. Spoon out a generous scoop of frosting onto the top of your cupcakes. Using your palette knife decorate until the sponge is covered and add a swirl if you wish.
  3. Scatter decorative nonpareils around the edge of the cupcake to finish.





Recipe by The Hummingbird Bakery, 2019


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