With our famous Red Velvet Cake leading the way, we brought the taste of fresh, homemade treats to London — from cupcakes and layer cakes to brownies, cookies, pies, and cheesecakes.

Our bakes are all about indulgence, crafted with authenticity, elegance, and a playful touch. Over the years, we’ve grown across the city — with bakeries in South Kensington, Spitalfields, Victoria, St John's Wood, and Soho — but joy has always remained our most essential ingredient.

Now, we’re thrilled to take our signature bakes to new heights with British Airways. Whether mid-flight or mid-celebration, you can enjoy a taste of The Hummingbird Bakery from the skies.

Thank you for letting us be part of your sweetest moments — wherever you are.

South Place Hotel is a luxury five-star boutique hotel in London, ideally located between Moorgate and Liverpool Street stations. Designed by Conran + Partners, it blends contemporary style with playful artistic charm. The hotel offers 80 individually designed rooms with luxury amenities, a Michelin-starred rooftop restaurant (Angler), and several vibrant bars and dining venues including Bluebird City, Bluebird Club and the Secret Garden. Guests can enjoy a full-service gym, steam and sauna and treatment rooms, event spaces, and pet-friendly accommodations. Perfect for both business and leisure, South Place Hotel delivers a stylish, energetic experience in the heart of the city

Delicious, spectacular cakes are our speciality, bringing joy to our customers since our first store opened its doors. For birthdays, anniversaries and who-needs-an-excuse days, we are delighted to help you and your guests celebrate. After all: life is what you bake it! Read more

Delicious, spectacular cakes are our speciality, bringing joy to our customers since our first store opened its doors. For birthdays, anniversaries and who-needs-an-excuse days, we are delighted to help you and your guests celebrate. After all: life is what you bake it! Read more

By entering this competition, participants agree to be bound by the following terms. The competition is open to UK residents aged 18 and over. To enter, individuals must sign up to the newsletters of all three partners via the official entry form. Only those subscribed to all three will be eligible. One winner will be selected at random after the competition closes at 11:59pm on [insert end date], and will receive a prize package including a £[insert amount] voucher for The Hummingbird Bakery, an overnight stay for two at South Place Hotel (subject to availability), and two tickets to a London theatre performance (specific show and dates subject to availability). The winner will be notified via email within five working days of the competition closing and must respond within seven days to claim the prize. No cash alternative is available, and prizes are non-transferable. By entering, participants consent to receiving marketing emails from all three partners, which they may unsubscribe from at any time. Data will be handled according to each brand’s privacy policy. The promoters reserve the right to amend or cancel the competition or its terms at any time without notice.